National Association of Furniture  Agents
 

Agents Corner News




"Reproduced by courtesy of Furniture Retailing Today"


It has been a while since I made a report and for that I apologise but I have been busy like the rest of you.

The year opened strongly and everybody seemed to be enjoying good sales, especially during January. However, mid February and the party slowed down dramatically. The interesting part was that nobody could come up with a sound reason for the downturn. Although some stores continued with good results, the majority of stores reported a slow down in their sales. An interesting point is that the downturn in sales was felt in other retail areas.

In February, Queensland hosted their furniture show and again it was a great display of furniture and furnishings both local and imported.

The Queensland show is a very interesting event and, although the number of retailers attending is a constant worry, those retailers who support the show always find it worthwhile and return each year. Perhaps you should consider making a note in your 2003 diary now.

March saw us heading off to the Sydney International Show. Again this show has improved over the years and caters for the different segments of our industry. I thought the presentation of this year's show was great and the range of exhibits was varied and of interest.

This of course brings me to the July Furnitex and Furniture Show. I am surprised to find out that not everybody understands that the show starts on Thursday, 18th July and continues Friday and Saturday trade only.

Sunday will be open to the public and we should try and put a positive spin on this fact. You never know, you could get additional sales by your customers attending the show and then going back to your stores to buy their choice of product.

There will be opportunities for the retailers to participate in various promotions leading up to and including Furnitex. Why not be part of the most important furniture event in our calendar. If you need more information give the FIAA Vic/Tas a call on 03 9686 8660 and speak to Dianne Bell.

I was recently in Singapore and, of course, called in to see Ray Smith at Harvey Norman. While I have not traveled all over the world looking at the various furniture stores, I must say that the Harvey Norman Singapore store has to be up amongst the most impressive stores you will see. Ray has a dedicated staff who are learning the facts about modern furniture retailing. I can assure anyone planning to visit Singapore' Ray will make you most welcome.

Freedom Furniture and Guests Furniture opened their new store in Traralgon on the 1st May. The stores look great and we wish them success in their new location. I have heard that there are plans to open more stores soon.

I was talking to Peter Berkowitz recently and he is excited about his planned store openings. It is not true that he is going to follow the Cats but he has opened a new store in Geelong and will be opening a store in the newly developed centre in Moorabbin.

The (Victorian) NAFA members recently attended a Personal Development Seminar at the Hampton RSL. The speaker was Russell Jeeves, general manager of First Choice/Homemakers Group. His interesting talk generated a number of questions from the members. It is interesting to note that since the NAFA website has been in operation a number of members have gained new companies to represent. It is a good way for prospective factories to engage agents and gives everybody a fair chance to represent new companies

John Holloway 0418 533 846 or e-mail johnnholloway@bigpond.com

 

 

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